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About 'Premiership Portfolio Blog':


The Premiership Portfolio blog began in 2017 and shirtfronts inboxes once a week.  

The blog is about football and finance, and how football can be a bridge to understand business economics, markets and cycles. I'll use statistics, satire, economics, football terms, slang and anything else that I think will help get my point across.  I'll introduce you to the Ron  Barassi's and Leigh Matthew's of the stock market, and explain how you can learn from their successful recruitment methods and game plans.

I've found that simplifying complicated financial concepts and making them more understandable and accessible to the layman empowers them, encourages engagement and curiosity. If you find yourself wanting to reach out, the blog is doing its job, so feel free to. 

If strong opinions on the latest trivial footy issue is your thing, I'm afraid you'll be disappointed.  I don't forecast. If you think I (or anyone else for that matter) can accurately predict future outcomes, I'll happily point you to my footy tipping ranking. The only way to forecast is to do so as cowardly as possible.         

I don't provide financial advice and nor should any company mentioned on this website be considered advice or a recommendation to buy, hold or sell.        

About me, short version:


Family, Football & Finance

I'm a Melbourne based financial wealth adviser, who is married with 3 children who takes his job seriously, but never himself.  I'm also the author of Premiership Portfolio: 6 Step Guide to Succeeding in the Stock Market. It's the first ever publication that combined a sporting code and the stock market for educational purposes. 

I manage client portfolios by helping them align their investments with their financial goals, as well as their risk tolerance. My clients range from your everyday football fan (retail investors), retirees to high net worth individuals, such as those classified as sophisticated investors.

With Denis Pagan's 'Media Street' theory ringing in my ears, I recently pulled back from my media commitments, although I do feature periodically in the business section of the Sunday Herald Sun with my 2 Buy, 2 Hold and 2 Sell recommendations. In previous years I was a regular on the 3AW Drive Show with Tom Elliott, as well as Sky Business on a fortnightly basis. I have also appeared on Channel 9, SEN 1116 station and ABC's The Business show.  

Full Disclaimer: I'm married to a wonderful woman named Marisa, have three children under the age of 6 - James, Jack and Genevieve - and am a passionate member of the Carlton Football Club - don't hold it against me.

the long, self-indulgent, boring version:

2003: It was 5:15am on a Saturday morning, the middle of winter, and I remember looking up at the glowing Woolworths sign as I was making my way into the store thinking, there has to be some other way of making some money! 


One evening, I was on the couch and a commercial caught my attention - yes, believe it or not, in 2003 people actually watched free-to-air TV - Promina Group (an insurance company) was going to list on the ASX, the biggest global float of 2003. I had saved a few dollars and thought, why not have a crack? 


Did I bother reading their prospectus? Did I take a look at their balance sheet, or cash flow statement? Did I know who the was CEO ? NO! 

Put simply, it was a punt, or as my industry labels it, 'speculation'. To my excitement, the stock listed at a healthy premium to its issue price and I had made a decent paper profit without having to stack apples in neat towers. That timely piece of luck launched my passion of the industry. Soon after, Lady Luck then gave me another kiss, because the stock market was about to experience 4 years of consecutive double digit returns.  

As a result, I finished my Legal Studies degree and enrolled into a Bachelor of Economics.

It was around this time that I began nagging anyone who would take my call for work experience. In 2004, a chap by the name of Marcus Padley picked up. He said, "No thank you!". In 2005, I nagged him again. Again, he said, "No thank you!’. A year later, having no regard for my dignity, I thought I'd try again and I got lucky. Mr Padley informed that there was indeed an opening at his newsletter and was a role with the 'Marcus Today Stockmarket Newsletter' team was mine if I wanted it. I spent the next 5 years contributing to the newsletter whilst advising clients and loved every minute of it. 

The one lesson I would to share with you is...

"Don't get too High, Don't get too Low" - Carlton FC coach, Brendan Bolton

I entered the financial services industry in January 2007. Several events took place in my first 12 months that have stayed with me, shaped my mindset and continue to influence how I manage my personal finances and client portfolios. Below are two worth sharing and reflecting on.


I was in my first month of being a stockbroker (now wealth adviser) and was standing in the firm’s stationary room looking for an envelope. The head of desk came rushing in. With his thumping European voice he jokingly said, “What are you doing here? Get out of my way young man!”. I excitedly informed him I was looking for an envelope to open what was, at the time, only my third ever client account. He looked at me strangely, took two steps towards the stack of express envelope packets that were right in front of me and held up a pack in the air. I told him I thought I’d save the firm a few dollars and use an ordinary envelope, which I couldn’t locate for the life of me. He then moved closer towards me, put his arm around my shoulder and said, “Sam, it’s a bull market. When the market turns, I’ll buy you a bike!”. He then smacked the packet of express envelopes up against my chest and told me to get on my way. At the time, I had no idea what he meant. A year later, when there was nothing but repeated red on our screens, I knew exactly what he meant. From giving away express envelopes willy-nilly, the firm started counting how many they had ordered and how many were going out the door. In order to use one, you had to put in a formal request and obtain a signature. It would have been easier to get on my bike and ride to where it had to go.


Two months after joining the industry, I attended the morning meeting like I normally did. It was the first day of a new month. The meeting normally kicked off with the head of desk reiterating how key international financial markets performed overnight. Instead, the owner of the company was in town. He stood up, made a point of looking at everyone in the eyes and said,  "What you earned last month, look after it so that you stay in the stadium, because you won't be earning that every month!". I remember thinking, 'how much money could these guys have made in a single month?!'.


On November 1, 2007, the S&P/ASX 200 index topped-out at 6851.5. A month after, financial markets started to reflect the impact of the global financial crisis (GFC) and by November 2008, the same index had almost halved in value and was trading at 3742.5. By early 2009, more than half of the people in that morning meeting best to put it?... “moved on”.


Lessons: To steal a line from Carlton coach Brendan Bolton, ‘things are never as good as they seem, and never as bad as they seem’. Similar to the success of football clubs, financial markets and the wealth management industry are cyclical. Some cycles last longer than others. During the good times, you will opening the staff fridge and finding mini San Pellegrino bottles available to consume. During busts, you won’t be able to afford an ordinary stamp to an application form in the mail. 

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